“Our shields are worn out. Our determination is being tested. “
So say the most immediate health care workers on the front lines in a new advertising campaign as the coronavirus pandemic is raging across the United States, breaking records for deaths – and cases – state after state almost every day.
The print and video campaign by around 100 of the country’s largest and best-known hospital groups begins Thursday and aims to counter public opposition to the wearing of masks.
The embassy urges Americans to protect everyone, including those who are at the forefront of the battlefield in so many states with arriving patients waiting in overcrowded hospitals for beds whose staff are tired of the relentless death march during the pandemic.
In addition, the American Hospital Association joined the American Nurses Association and the American Medical Association, which represent many doctors in the country, and urged the public to be careful about the celebration of the upcoming Thanksgiving Day.
The groups wrote an open letter on Thursday with the recommendation that people “celebrate responsibly and cautiously”.
“We are all tired and want to celebrate the holidays with family and friends. Given the serious risks, however, we underline the importance of wearing masks, maintaining physical distance and washing hands” the letter says.
The advertising campaign of large hospital groups includes sponsoring print advertising in popular newspapers including the New York Times, and supporting a social media push with a high-performance video that expresses the frustration of some health care workers in the country at the rejection of so many Americans carry Masks, an action that could possibly prevent Tens of thousands of deaths.
The video, with bold black and white photos of doctors and nurses bowing over Covid-19 patients amid this crisis, urges the public to do more, step up and prevent the exponential rise in cases in their communities. It’s a call to arms.
“We risk our lives every day to protect you. So do something for us. Wear. A. Mask “is the heading.
Dr. Tomislav Mihaljevic, executive director of the Cleveland Clinic, led the campaign and said it was intended to recognize the fatigue of healthcare workers in dealing with the eight-month pandemic in the US.
“This is a call for help, a collective call,” he said.
The participating hospital groups represent a wide range of organizations and companies with facilities across the country, including major academic medical centers such as Johns Hopkins Medicine, Mass General Brigham, New York-Presbyterian, and U.C.L.A. Health; large for-profit chains like HCA Healthcare; and religious hospital groups such as Adventist Health and CommonSpirit Health.